Eugene

Date With Destiny
2001-11-18 22:23:39 (UTC)

THREE PRINCIPLES FOR GREAT SUCCESS ; BRIAN TRACEY

THREE PRINCIPLES FOR GREAT SUCCESS

GET BETTER RESULTS THAN EVER BEFORE
There are several principles of military strategy that you
can apply to your business, every single day. These can
help you to think better and get better results than ever
before.

DO THE UNEXPECTED
One really helpful military principle that can be applied
to business is the Principle of Surprise. The principle of
surprise says, “do the unexpected!” In sales and marketing,
this means to be continually seeking ways to out-flank or
upset your competition.

DO THE OPPOSITE OF BEFORE
Sometimes doing exactly the opposite of what you have been
doing up till now can turn out to be the perfect solution.
The natural tendency for a person, when they find
themselves in a hole, is to dig deeper. In many cases, the
solution is to go and dig somewhere else. Remember, the
first law of holes is, “When you find yourself in one, stop
digging.”

FOLLOW-UP AND FOLLOW-THROUGH
A second military principle that applies to business is the
Principle of Exploitation. The principle of exploitation
emphasizes the importance of follow-up and follow-through.
In business, this means that, when you get an opportunity,
you exploit it to the fullest extent possible. If you have
a great promotional idea or product or service, you sell
all you can. You take advantage of your idea or
breakthrough and use every opportunity to capitalize on it.

WORK HARMONIOUSLY WITH OTHERS
The third principle of military strategy that applies to
personal and corporate thinking is the Principle of
Cooperation. In business, this is often called the
principle of synergy. In military terms, this is often
called the principle of “concerted action.” In business
terms, your ability to work effectively and harmoniously
with other individuals and groups is more responsible for
your success than any other quality.

WIN THE COOPERATION OF KEY PEOPLE
A key part of strategic thinking is for you to identify the
individuals, groups and organizations whose cooperation you
will require to achieve your goals. Make a list of them and
then organize the list in order of importance. Then ask
yourself, “How am I going to win their cooperation?”

ANSWER EVERYONE’S FAVORITE QUESTION
Everybody wants to know, “what’s in it for me?” The
effective executive is always looking for ways to help or
assist others knowing that this is the only sure way to
create within them a desire to help you to achieve your
goals.

By doing the unexpected, by following up and following
through, and by constantly looking for ways to get other
people to cooperate with you, you will accomplish more in a
shorter time than you might ever have imagined.

ACTION EXERCISES
Here are two things you can do immediately to apply these
ideas in your business and in your work:

First, look at your job, especially the areas where you are
experiencing frustration, and question whether or not there
is a completely different way of approaching your problem
or situation. Do the unexpected. Perhaps you should be
doing exactly the opposite of what you are doing today. All
success in business comes from surprising the competition
in some way.

Second, identify the people, groups and organizations whose
assistance you will need to achieve your goal. Continually
look for ways to earn their support and cooperation by
thinking in terms of what is in it for them.