Reputation Repair and Management
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2010-03-17 22:13:00 (UTC)

Reputation Repair and Management on the Importance of Social Media Marketing: Why You Should Learn and Master it for Reputation

Reputation Repair and Management on the Importance of Social
Media Marketing: Why You Should Learn and Master it for

One thing people, and businesses alike, should start using
is social media. Reputation Repair and Management explain
social media marketing as the process of promoting your site
or business through social media channels and it is a
powerful strategy that will get you links, attention and a
lot more traffic then before.

There is no other low-cost promotional method out there that
will easily give you large numbers of visitors, some of whom
may come back to your website again and again. If you are a
company that is selling products/services or just publishing
content for ad revenue, social media marketing is a potent
method that will make your site profitable over time, as
seen many times before.

Many who ignore the benefits of social media, Reputation
Repair and Management says, usually fall into three
categories; the ones who don’t know much or anything about
social media, the ones who are interested but don’t know how
to use it and those who don’t believe in the value that a
social media strategy can bring to any site or business.

Reputation Repair and Management: The Value of Marketing
through Social News Websites
Developing link baits and successfully getting it popular on
various social media websites like Digg and StumbleUpon will
lead to multiple benefits for any website:

• Primary and Secondary Traffic. Usually, primary traffic is
the large amount of visitors who come directly from social
media websites. Secondary traffic is referral traffic from
websites which link to and send you visitors, after they
come across your content through the social sites.

• High Quality Links. Becoming popular on social news
websites such as Digg or Reddit will get you a big number of
links, some that may be relevant, some not. A good story can
realistically acquire a large number of high quality
editorial links, most of which cannot be easily bought.
Below are explanations as to why traffic and links benefit
your company:

1. Reputation Repair and Management: Links Equal Better
Search Engine Rankings

When a website receives a large number of natural, permanent
links from trusted domains, it develops authority which in
turn lets search engines trust it. If you optimize your link
bait and website structure correctly, you can easily start
ranking for competitive keywords. This will potentially lead
to visitors.

A new website may find it difficult to gain links from a
critical mass that is not familiar with it but a trusted
social news resource makes it easier for links to come in,
because the community and buzz has somewhat ‘certified‘ the
value of the site. Keep in mind that that the actual
strength of the article is still of utmost importance for all.

2. Reputation Repair and Management: Primary Secondary
Traffic = Community/Supporters.

Many people claim that social news websites only send
useless traffic, visitors that will often just view a
specific webpage and click away. This may be true for sites
like Digg which are notorious for their poor bounce rates:
many visitors drop in for the article and then leave after
reading it. StumbleUpon is much better in this aspect.
Reputation Repair and Management warns that you don’t
mistake this with a lack of interest. Your subscriber
figures will often take big jump up and then stabilize after
a few days.

If your entire site is relevant to the general interests of
the social media website, there will always be about a
handful of social users who will start to track your site in
order to submit more future content.
While primary traffic usually comes in a larger volume,
secondary traffic is typically more valuable. Why exactly is
that? Well, because links from other websites bring visitors
who are very likely to be interested in your content. These
citation links demonstrate recognition of your site in the
eyes of others.

It builds your brand.

Think of the social news site as a platform or a soapbox. As
something that gives you a chance to be heard or read, even
for a brief moment of a few hours. The people who are drawn
to your message will visit your site and recommend it to
others. Reputation Repair and Management recommends that if
you keep all of this in mind and put some into action, you
are sure to be seeing more traffic to your site.

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