SolidNandz

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2005-03-30 21:25:54 (UTC)

Music is Dead

I practically cried today when I read this article.
McDonalds seems to be throwing themselves around Hip Hop
artists, trying to manipulate them to place the words
"big mac" in their songs for advertising, prompting more
sales.

Read the whole piece of shit article found on bbc.com:


'Return of the Mac' - Coming Soon
McDonald's has offered to pay top hip hop artists to
incorporate the 'Big Mac' into their song lyrics.

According to Advertising Age magazine, the fast food chain
will pay rappers up to £2.80 ($5) every time a song
namechecking the burger is played.

McDonald's said the US deal reflected the appeal of hip hop
to young people.

However, critics said the tie-up was "deceptive" given that
the songs would appeal to children, for whom obesity levels
have become a major concern.

Food for thought

A whole string of products has enjoyed huge success in the
United States after rappers started dropping brand names
into songs - although not for marketing purposes but bling
boasting.

Among the happy beneficiaries were brands like Courvoisier,
Gucci, Dom Perignon, Bentley and Porsche.

Artists who have 'referenced' well-known products include
Jay-Z, 50 Cent and Snoop Dogg.

Each McDonald's market has the freedom to design programmes
that best resonate with customers
Walt Riker, McDonald's

Advertising Age said that McDonald's would not pay an artist
upfront but that they would be rewarded based on the airplay
songs received in the United States.

The company will have the final say over the appropriate
lyrics but the singers will retain artistic control over how
they are incorporated into the track.

McDonalds said the initiative was in line with its 2003
global marketing campaign aimed at 18-34 year olds, which
launched the slogan 'I'm loving it'.

"Each McDonald's market has the freedom within the 'I'm
lovin' it framework' to design programmes that best resonate
with customers, in this case a McDonald's USA concept
designed to reach young adults through their music of
choice," said spokesman Walt Riker.

"How it develops remains to be seen."

'Lip service'

The marketing plan was criticised by some consumer groups,
which claimed that children would not be aware that the
artists had been paid to promote the burger.

"Even as food companies pay lip service to the idea of
responsible marketing, they increasingly turn to new and
deceitful ways of targeting children," said Dr Susan Linn,
co-founder of US group Campaign for a Commercial Free Childhood.

McDonald's and other fast food chains have faced criticism
that they are helping to fuel an obesity epidemic,
particularly among children.

The US company has taken steps to diversify its menu,
offering a wider choice of salads and fruit.

It is also giving more nutritional information to customers
and promoting a "balanced lifestyle" in some of its marketing.

THIS IS YOUR LIFE

NC


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