Steven Staltare

Steven Staltare

Steven Staltare

Language: English
Total entries: 1
Followers: 0
About:

Staltare Steven


90% of offline businesses can get more
customers by taking advantage of the
internet and adding it into their
marketing mix.

With the use of phone books decreasing
at a rapid rate and customers now
turning to the internet for local search
it is imperative that business owners
embrace change and realise that they're
going to be left behind by their
competitors if they decide ignore the
internet as a way to market their
products and services.

Even if it's just a fear or lack of
knowledge about anything to do with
computers there's still no reason not to
act, your businesses survival depends on it.

There are plenty of experts and people
who can help you overcome any hurdle
when it comes to online marketing and
website building.

What many businesses don't realise is
they just need to get some form of
internet presence to start off with and
build on it from there.

Start off with a basic website that has
had some keyword research as well as
some proper planning and then add an
ongoing internet marketing plan and you
will succeed.

The fantastic part about internet
marketing is once you are set up you
there are many ways to market your
business for free, especially in your
local area.

How many of your customers have asked
you do you have a website?

Here are some ideas to think about as
valuable content on your website.

Ask yourself or your staff what are the
ten most commonly asked questions you
get asked by your customers and then
answer them.

What free information do you have that
you could giveaway to add value and
build trust with your customers or
potential customers. Example: Tips and ideas

Do you have a list of your customers
that you can follow up on a regular basis.

If you don't you need to.

A data base is the most valuable asset
you can have in a business it costs far
less to market to a customer that you
already have then to find a new one.

As you can see the options are
limitless. If you don't have a website
get one, you won't regret it.




No one likes to be sold, especially
today's consumer. With marketing
messages everywhere you turn, the 'sales
pitch' tends to join the rest of the
'white noise'. So how do you increase
sales without pitching your product?
There are ways that smart marketers are
using today that's giving them results
they've never seen before. Let's look at
three of the best ones:

Behavioural Targeting

About a quarter of online marketers use
behavioural targeting. There are a few
ways to approach it.

You can segment your customers and
prospects into categories like - most
loyal, most profitable, and those about
to buy. If one customer never fails to
renew their order or top up their
supply, then you target that customer
with special deals only for premium
customers, first-to-know insider tips
and the like. The profitable customers
may be more open to cross-selling and
value-add offers. The ones that nearly
bought, might just need a nudge like a
discount or other incentive.

Use your web analytics click-stream data
to predict visitor interests and
purchase intentions. The data shows
which pages were visited, how long a
time spent on each page, and which ads
were clicked. One marketer I know runs a
coffee website. At first he thought he
was catering only to connoisseurs but
his data showed that many more novices
were visiting his site and seemed to
want to know how to make the best cup of
coffee. So he changed his content
slightly to meet them in the middle. In
fact his home page addresses both types
of customer simultaneously. Not only
does he see a higher CTR but his sales
have increased 30%.

You can use time zone differences to
send emails at a particular time of day
or seasonal times of the year. For
example if you sell chocolates market
heavily around Valentine's Day and
Mothers Day - not just Easter. Obvious,
but a good example.

Permission Marketing

This was coined by Seth Godin, a
well-respected online marketer. It's the
antithesis of "interruption marketing"
which prevailed in the mass media days.
It's still used in TV and radio, though.

Permission marketing is getting
permission from your prospect before
advancing to the next step in the
selling process. For example you may
have a list but instead of blasting them
with your product lines you might ask if
they'd like to receive info on a
particular line of products?

It's great for one-to-one marketing when
you are dealing with premium customers
or your niche is very specialised and
there's some competition.

You can use incentives to ask customers
to be involved in your marketing. Say
they bought one of your products in the
past but haven't bought anything
recently. Send them an email asking if
they would mind filling in a survey to
help you better understand their needs.
In return you'll give them a 20%
discount on their order if it exceeds
$20, or, you can give them a voucher for
$20.

Survey questions should ask what are
their current and short-term future
needs. For example, you may ask the
question "What do you need most right
now?" followed by "Do you want to know
about offers or news about this need?"
So you not only have their permission
but you know exactly what they are
receptive to.

But don't leverage that permission by
resorting to cross-selling and
up-selling. Market to them only as far
as they've given you permission. As
Godin says, it's about "turning
strangers into friends, and friends into
customers".

Finally, a not so new technique and that
is -

Positioning

The best way to describe this little
beauty is by example. All advertisers
know about product positioning. It has
two aspects - presenting your product in
the way you want it to be perceived,
and, how your sales message makes the
prospect feel about himself.

I'll use a classic example of a direct
mail campaign for a series of audio
cassettes to learn the English language.
The famous headline said "Do You Make
These Mistakes in English?". Well at
first they ran with the headline "Do you
Make Mistakes in English?". Yes the
difference is only one word - but what a
powerful difference.

Try it on for size. How do you feel when
I ask you:

a) Do You Make These Mistakes in English?

OR

b) Do You Make Mistakes in English?

Notice that a) is more specific. It asks
you if you make particular mistakes.
Your curiosity is aroused. What if
"these" mistakes are the same ones I
keep making? I have to know. It doesn't
make me feel dumb but is actually
sounding helpful.

Whereas b) is more confronting, even
accusing. I feel more defensive when I
read it. I feel self-conscious but not
in a constructive way. You can imagine
which headline out-performed the other
and why.

So you see the tougher marketing climate
of today can make things far more
interesting. Without the blind pitch you
can apply psychology and strategy to
your marketing. You can enjoy the
satisfaction of learning about your
customer's needs so your interaction
with them is not so faceless. Long term,
it can only increase your sales.


Steven Staltare Articles :Internet
Marketing Consulting

You may have the best product or service
ever developed and the greatest-looking
site on the web. However, if potential
customers can't find you on the
Internet, your Web site won't deliver
the return on investment you need.
Web site promotion and Internet
marketing are both key components of a
well-executed marketing strategy.

Steven Staltare Marketing


Why is Internet marketing support so
important? What's the big deal, you're
wondering?

Look, you're a smart person. You've
decided to take the plunge, start a
home-based business, and foster your
entrepreneurial spirit. If your goal is
to succeed, you are definitely going to
need support. There is no need to try to
do it all alone.

In any major life changing decision,
you've sought support from friends,
family, and your community. They've
helped you find your path, kept you on
that path, and assisted you in avoiding
pitfalls which could've hindered your
forward progression.

This is exactly why you need support
with your Internet marketing venture now!

Look at it this way: you wouldn't tour a
new destination without a tour guide,
would you? You could try it on your own,
but when there's support available, it
creates a much more enjoyable
experience. Think of marketing support
as a tour guide to success.

The benefits of Internet marketing
support are endless. It's vital to learn
from others who have tried your path
before, both those who have achieved
success and those who have found out the
hard way what not to do. You'll save
time, money, and avoid frustration by
masterminding with others who have had
experience in exactly what you're trying
to do.

Much of what you need in the way of
Internet support can be found on the
Internet itself. It is a vast resource
and will provide you with endless
opportunities to learn what will and
will not work. From studying the
research, to chatting with other
like-minded individuals who have
succeeded in their quest for success,
you've got so much knowledge available
to you right at your fingertips.

While trial and error is a great way to
learn, it can be painful both to your
pocketbook and your spirit. It takes a
great deal of time to try a marketing
strategy only to fail and have to
re-build. If you want to hit the ground
running with proven, profitable
strategies, marketing support is vital.

Mentors and coaches are great tools
available to you, so you can learn from
others what works and what does not
work. Encouragement from those who have
experience with Internet marketing will
give you confidence and knowledge of the
world you're walking into. Whether
you're already astute when it comes to
Internet marketing, or a brand new
blossoming entrepreneur, it is useful to
draw from the knowledge resources of
those who have walked the path before you.

Support is there to help, and should not
be viewed as a competitive disadvantage.
Ultimately, the success of your business
depends on you and your unique qualities
and products. Acquiring support from
others who have their own success will
strengthen the overall Internet
marketing world by bringing more traffic
to the online community.

While there are many success stories to
be found on the Internet about those who
started their business and were
instantly successful, there are plenty
of others who found a bumpy road ahead
of them. Availing yourself of support
will help you become one of the success
stories.

There's plenty of Internet marketing
support available to you, which will
save you time and money on your road to
success.



What methods are available to make money
online with a limited budget? The most
obvious way to start online with a
limited budget is to become an
affiliate. There is a ton of information
out there on how to become an affiliate,
so you may be thinking that there are
going to be too many other affiliates
out there for you to make any money.
That's wrong because of the fact that
the internet is so huge that there is
plenty of room for you and any other
affiliate to make money.

The most important thing to do if you
expect to have a thriving affiliate
business is to have a list. The product
that you decide to market doesn't
matter, but whatever you decide to
market you need to have a list. Even if
you have a particular niche, you can
still always market affiliate offers to
your list.

The first thing that you will need to do
is to set up your squeeze page. After
your squeeze page is completed, then it
is time to start getting traffic to it
so that you can make some money. There
are many free methods that you can use
to get traffic; however, I would suggest
that you start with article marketing.
Use the articles to send them to your
squeeze page so that they can opt-in and
then go right to your offer.

Just spend a few minutes to search
around your niche and find others who
are selling products for it, and ask
them about becoming an affiliate for
them. The reason that you want to become
an affiliate for others is because you
don't have the time or the money to
develop a product for yourself. You can
also take advantage of the great
learning opportunities that are
available as an affiliate. By becoming
an affiliate, you have the luxury of
making mistakes and learning from them
without it costing you a lot of money.
You can learn about writing ads and
emailing from others, and then take what
you've learned to make a lot of money.
So take advantage of the opportunities
that you will have as an affiliate, take
the 50% commission, and then work on a
product of your own at your own pace.

Once you understand how to market
different products as an affiliate, then
you will always be able to make money.
If you add a great email list to it,
then you have the foundation for a very
successful internet marketing business.


Steven Staltare Profile :

Many are aware of the rising
'popularity' of marketing on the
internet and after a period of
significant economic changes this
popularity seems to be increasing.
Unless you live under a rock it has been
hard to ignore current economic
conditions that have spanned the globe.
Banking failures, company cutbacks and
shutdowns, personal bankruptcies and a
record rate of foreclosures have plagued
the news and our lives. The
unpredictability of the current economic
environment has sent stress in every
direction and to every continent.

Through all this why is it than that the
internet appears to be upbeat and
optimistic about its immediate and
distant future?

Here are 5 compelling reasons why the
latest economic impact felt world-wide
will serve to only increase marketing
activity online.

Economic Crisis

The economic impact the world-wide
recession has made on businesses both
large and small has forced them to
re-evaluate their means, objectives and
approach. This 'wake up' call has
businesses exploring new ways to
'recapture' or 'rekindle' lost revenue.
The internet offers a very viable means
to accomplish these objectives. A much
more in-depth approach and commitment to
transitioning business activities online
is being taken.

The negative 'aftermath' of this is that
the commonly accepted and traditional
methods WILL be phased out. As in life
however evolution will also continue to
take place in the world of commerce.

Corporate Budget Crunch

The economic environment as it stands
today have forced companies to either
cut cost or go out of business. The end
result is that 'all eyes are now on the
internet' to realize many of the cost
savings companies seek.

Advertising online presents significant
cost savings and efficiency increases
that can not be ignore. Customer
service, shipping and other scheduling
duties can also be performed much more
efficiently over the internet as well.

Cost Effective Advertising

Radio, television and even billboards
have become increasingly more expensive
and less effective in terms of conveying
marketing messages. The internet on the
other hand continues to 'infiltrate'
just about every aspect of our lives and
proves to be very cost effective means
for advertising.

Global Audience

The ability to reach a global audience
for businesses large and small
automatically expands sales potential.
Being able to access your target
audience with pin point accuracy on a
24/7 basis is also a dream come true for
market researchers.

Growing Acceptance of Ecommerce

For consumer or industrial purchases it
has become more the exception than the
rule to go online for pricing
comparisons. In a vast majority of the
cases even the purchases are made online
at websites set up for these purposes.

It is now commonly accepted to routinely
shop the internet either on a consumer
or industrial level for just about any
commodity you can imagine.

At this time it appears that marketing
on the internet is thriving while
preparing to embed itself even more
deeply into our lives. There is no
denying that the economic changes
already experienced will alter the
landscape of commerce forever. The 5
factors we spoke of above say it all.
Due to the resulting economic impact
felt globally more businesses will be
seeking to change the way they operate.
The internet as a result is becoming
even more widely viewed as a viable
'arena' in which to conduct business.
From entrepreneurs to big business the
internet is preparing itself once again
to expand its 'spacious corridors' by
throwing out a welcome mat to ALL.


Steven Staltare Profile

You've decided to hire an Internet
marketing coach. Now what?

The benefit of having a coach is
twofold. First, a coach will save you a
lot of time by helping you avoid trial
and error mistakes that you might make
if you were on your own. Second, a coach
will save you from making costly
investments in products and various
types of advertising which won't work.
You won't need to make these mistakes if
you have a coach to guide you and help
you avoid pitfalls.

The key to any working relationship is
to find someone who understands your
vision and your goal. You need a coach
who is on the same page as you and who
you feel comfortable with when
communicating your ideas and thoughts.

Once you find an marketing coach who you
feel is right for you, it is vital to
start sharing your thoughts, concerns,
and ideas as soon as possible. The key
is open and honest communication. Don't
be afraid to share your concerns and
fears. The coach can only help you if
you are ready to make the commitment to
the goal.

Be prepared to ask such questions as:
1. Given my background, do you think
this is a good market to choose?
2. Based on the market, how much should
I charge for my product?
3. What improvements do I need to
incorporate into my sales letters, press
releases, and similar material?
4. I don't know how to upload a file -
please help.
5. Which of these options do you recommend?
6. Am I on the right path?

Also, be prepared to hear things you may
not want to hear. The coach is not there
to be your friend, but rather to guide
you and help you become an Internet
success story. Although it can be
disappointing to hear you are on the
wrong path, that's the only way you'll
be able to get on the right one!

Your marketing coach may offer you
suggestions and also may give you
assignments to work on before your next
appointment. Be sure to do all the work
so you'll have a productive place to
start from in every conversation. Unlike
high school, where you may have gotten
away with shortcuts, the only way to
make the most of your coach's experience
and guidance is to fully embrace the
work. This may mean additional research
or product analysis that you may not
feel is necessary; however, trust your
coach. It is their expertise on Internet
marketing that will guide you.

The most important thing to remember in
working with an Internet coach is to
communicate, communicate, and
communicate. Sharing of ideas and
strategizing with someone is the whole
reason you hired a coach, so don't be shy.

A good Internet marketing coach can give
you the confidence and knowledge to
improve your income and help you become
a success without the frustrations of
trial and error. Make the most of your
coaching with an open mind and good
communication, and it will pay off!


Steven Staltare Business

Why is Internet marketing support so
important? What's the big deal, you're
wondering?

Look, you're a smart person. You've
decided to take the plunge, start a
home-based business, and foster your
entrepreneurial spirit. If your goal is
to succeed, you are definitely going to
need support. There is no need to try to
do it all alone.

In any major life changing decision,
you've sought support from friends,
family, and your community. They've
helped you find your path, kept you on
that path, and assisted you in avoiding
pitfalls which could've hindered your
forward progression.

This is exactly why you need support
with your Internet marketing venture now!

Look at it this way: you wouldn't tour a
new destination without a tour guide,
would you? You could try it on your own,
but when there's support available, it
creates a much more enjoyable
experience. Think of marketing support
as a tour guide to success.

The benefits of Internet marketing
support are endless. It's vital to learn
from others who have tried your path
before, both those who have achieved
success and those who have found out the
hard way what not to do. You'll save
time, money, and avoid frustration by
masterminding with others who have had
experience in exactly what you're trying
to do.

Much of what you need in the way of
Internet support can be found on the
Internet itself. It is a vast resource
and will provide you with endless
opportunities to learn what will and
will not work. From studying the
research, to chatting with other
like-minded individuals who have
succeeded in their quest for success,
you've got so much knowledge available
to you right at your fingertips.

While trial and error is a great way to
learn, it can be painful both to your
pocketbook and your spirit. It takes a
great deal of time to try a marketing
strategy only to fail and have to
re-build. If you want to hit the ground
running with proven, profitable
strategies, marketing support is vital.

Mentors and coaches are great tools
available to you, so you can learn from
others what works and what does not
work. Encouragement from those who have
experience with Internet marketing will
give you confidence and knowledge of the
world you're walking into. Whether
you're already astute when it comes to
Internet marketing, or a brand new
blossoming entrepreneur, it is useful to
draw from the knowledge resources of
those who have walked the path before you.

Support is there to help, and should not
be viewed as a competitive disadvantage.
Ultimately, the success of your business
depends on you and your unique qualities
and products. Acquiring support from
others who have their own success will
strengthen the overall Internet
marketing world by bringing more traffic
to the online community.

While there are many success stories to
be found on the Internet about those who
started their business and were
instantly successful, there are plenty
of others who found a bumpy road ahead
of them. Availing yourself of support
will help you become one of the success
stories.

There's plenty of Internet marketing
support available to you, which will
save you time and money on your road to
success.


More results:
Steven Staltare Steven Staltare Business
Staltare Steven